Test your knowledge: The marketing (and sales) funnel

Test your knowledge: The marketing (and sales) funnel,  Foundations of Digital Marketing and E-commerce

1) Fill in the blank: The path a customer takes from learning about a product to getting their questions Correct answered to making a purchase, is _____.

Correct Answer: the customer journey

2) What is a customer journey map?

Correct Answer: A visualization of the touchpoints a typical customer encounters along their purchase journey.

3) Fill in the blank: A _____ is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers.

Correct Answer: marketing funnel

4) Why is a marketing funnel wide at the top and narrow toward the bottom?

Correct Answer: Because a lot of potential customers will enter the top of the funnel, but only some of them will reach the bottom to become loyal customers. 

5) What are the stages of a marketing funnel? Select four.

Correct Answer:

·        Loyalty

·        Consideration

·        Conversion

·        Awareness