Test your knowledge: What digital marketing and e-commerce do for organizations | Foundations of Digital Marketing and E-commerce
1)
Beyond an online presence, how can a company stand out from its competitors and
reach potential customers?
Correct Answer: With digital marketing
2)
Fill in the blank: A successful digital marketing effort guides all of a
company’s customer _____?
Correct Answer: Interaction
3)
Successful digital marketing allows companies to think strategically about how
to reach customers at what points in the purchasing process?
Correct Answer: Before, during, and after a purchase
4)
When beginning a digital marketing effort, what does a company need to research
in order to set meaningful goals and measure success?
Correct Answer: Target audience
5)
Which of the following examples are outcomes of a well-planned digital
marketing strategy? Select three.
Correct Answer:
·
Awareness
·
Loyalty
·
Trust
Find Us on Social Media