Test your knowledge: What digital marketing and e-commerce do for organizations

Test your knowledge: What digital marketing and e-commerce do for organizations | Foundations of Digital Marketing and E-commerce


Test your knowledge: What digital marketing and e-commerce do for organizations



1) Beyond an online presence, how can a company stand out from its competitors and reach potential customers?

Correct Answer: With digital marketing

2) Fill in the blank: A successful digital marketing effort guides all of a company’s customer _____?

Correct Answer: Interaction

3) Successful digital marketing allows companies to think strategically about how to reach customers at what points in the purchasing process?

Correct Answer: Before, during, and after a purchase

4) When beginning a digital marketing effort, what does a company need to research in order to set meaningful goals and measure success?

Correct Answer: Target audience

5) Which of the following examples are outcomes of a well-planned digital marketing strategy? Select three.

Correct Answer:

·        Awareness

·        Loyalty

·        Trust

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