Weekly Challenge 2 | Foundations of Digital Marketing and E-commerce | Google Digital Marketing & E-commerce
1)
Why does digital marketing focus on reaching potential customers? (Select two)
Correct Answer:
·
Because it lets target audiences know
that a company exists
·
Because it helps set a company apart
from its competitors
2)
How can a digital marketing strategy get customers to come back for an
additional purchase?
Correct Answer: By building customer trust
3)
What is a marketing funnel?
Correct Answer: A visual representation of the process through which
people go from first learning about a brand to becoming loyal customers
4)
What are the stages of a simple marketing funnel? Select four.
Correct Answer:
·
Conversion
·
Loyalty
·
Awareness
·
Consideration
5)
Fill in the blank: It is important to _____ outcomes at each stage of the
funnel because it allows a company to find out what they are doing right, what
they are doing wrong, and where they could improve.
Correct Answer: Measure
6)
Consider the following scenario:
Aisha
just made her first purchase on a company’s website. In order to nurture this
relationship and build brand loyalty, how can digital marketers create a
positive post-purchase experience for Aisha?
Correct Answer: Offer Aisha enrollment in the company's rewards program
7)
Consider the following scenario:
Arjun
is shopping online at a few different retailers. He has added items to his cart
at each store. But instead of completing any of these purchases, he steps away
from his computer, leaving his cart full of products. Why is it important for
online companies to measure these instances of cart abandonment?
Correct Answer: Finding out where customers drop off in the checkout
process can help a company improve procedures and increase conversions.
8) Imagine that a bakery establishes an online
presence and posts ads on various social media sites, but their ads are not
attracting new customers. How can digital marketing help the bakery thrive
online?
Correct Answer: By helping the bakery reach potential customers
9)
Fill in the blank: A successful digital marketing strategy helps to build
_____.
Correct Answer: customer trust in a company's brand
10)
Consider the following scenario:
A
customer makes an online purchase. First, they discover the product. Then, they
find Correct Answerwers to their questions, decide to make the purchase, and
recommend the product to others.
What
is the path called that the customer takes from finding the product to
recommending it?
Correct Answer: The customer journey
11)
Fill in the blank: Digital marketers use each interaction a customer has had
with their brand along their purchase experience to create a _____, which helps
companies understand how and why customers are interacting with their business.
Correct Answer: customer journey map
12)
Why is a marketing funnel wide at the top and narrow at the bottom?
Correct Answer: Many potential customers will enter the top of the
funnel, but only some of them will reach the bottom to become loyal customers.
13)
Fill in the blank: During the _____ stage of the marketing funnel, some
potential customers will become leads.
Correct Answer: consideration
14)
In the awareness stage, why is it important to measure impressions, reach, and
frequency?
Correct Answer: Digital marketers can find out how big an impact their
ads are having and decide if they need to reevaluate their ad strategy.
15)
Consider the following scenario:
Aisha
just made her first purchase on a company’s website. In order to nurture this
relationship and build brand loyalty, how can digital marketers create a
positive post-purchase experience for Aisha?
Correct Answer: Offer Aisha enrollment in the company's rewards program
16)
Why is it important to measure conversion in the marketing funnel?
Correct Answer: Because it provides valuable insights into how
customers interact with a company’s brand
17)
Why is the customer journey important for digital marketing?
Correct Answer: Because understanding and improving the journey can trCorrect
Answerform a potential customer into a loyal customer
18)
What tool helps digital marketers better understand how customers find a
company and learn about a company?
Correct Answer: A customer journey map
19)
Fill in the blank: Companies should provide clear and useful content and
experiences, so leads can easily find Correct Answerwers and take action,
making _____ more likely.
Correct Answer: conversion
20)
Consider the following scenario:
There
are two marketing managers. One manager has their team focus on figuring out
how to sell more products. The other manager has their team focus on helping
customers address pain points and achieve their goals. The first manager’s
approach is about the company’s goals. What is the second approach about?
Correct Answer: The customer journey
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