Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies.
By
earning the Google Ads Apps Certification, Google recognizes your ability to:
- Explain how App campaigns drive marketing success by enabling user discovery and engagement
- Create an App campaign to meet a specific marketing goal
- Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence
- Enhance app quality and discoverability
Questions Answer
1) Tina's an
experienced account manager who enjoys overseeing the details of her Google Ads
campaigns. She struggles with leaving the majority of campaign management to
machine learning in App campaigns. What's a valid reason for Tina to rely on
machine learning instead of doing everything manually?
Ans:
Machine learning will save a significant amount of time and effort for other
tasks.
2) Angela is explaining
the advantages of machine learning in Google App campaigns to her colleagues.
Which two statements
are strong arguments for using machine learning over human input? (Choose two.)
Ans:
Machine
learning can analyze millions of signals and placements in real time.
Machine
learning reduces human bias and common errors.
3) Melissa's been
running a Google App campaign with one ad group and she's looking to optimize
the campaign by creating additional ad groups.
What should Melissa do
next?
Ans:
Maintain the same ad group, and introduce additional assets based on various
different themes.
4) For accurate
targeting, assets are organized into ad groups that have shared topics most
often related to which of the following? (Choose three.)
Ans:
Theme
Message
Audience
5) What important role
does app promotion play in the mobile gaming industry?
Ans:
App promotion helps users discover new games to download.
6) Why doesn't machine
learning happen immediately after starting a Google App campaign?
Ans:
There's a lot of data needing to be processed.
7) Sophie's been asked
to create image assets that adhere to best practices for Google App campaigns.
She wants to guarantee placement across all channels. At minimum, what image
assets should Sophie create and upload?
Ans:
At least two landscape images without any superimposed text or logo.
8) Match the type of
business with the most relevant reason “why apps matter.”
Ans:
Gaming: These are the most downloaded app type
on Android and iOS.
eCommerce: These apps generate higher
conversion rates than mobile websites.
Omnichannel (online + store): These apps are
used by over half of consumers when shopping in a physical location.
9) Healthy Life HQ10, a
Health and wellbeing company, has both a website and an app.
What are three reasons
the company should consider implementing measurement solutions that connect web
and app? (Choose three.)
Ans:
To
close the loop on mobile conversions.
To
deliver a seamless mobile experience.
To
help improve overall mobile ROI.
10) Why should
marketers align with their app developer teams?
Ans:
A positive user experience across the board can support campaign goals.
11) What are two ways a
marketer can provide good data to a Google App campaign, powered by machine
learning? (Choose two.)
Ans:
Select
events done by more than 5% but fewer than 50% of users.
Ensure
events are being measured accurately.
12) A large golf
booking company just launched a new app, and they want to drive 50,000 installs
before peak season hits.
How should they set
their campaign daily budget to help reach their target number of installs
faster?
Ans:
Set the campaign's daily budget as planned initially, then fluctuate it on a
weekly basis.
13) Shayley's reading
an article about hiking trails on her mobile phone and sees an ad for hiking
boots from outdoor retailer OneStop. She has the OneStop app installed and
clicks on the ad. OneStop has enabled deep linking.
What will happen next?
Ans:
Shayley will be taken directly to the hiking boots section of the OneStop app.
14) Ben just launched
an app for his pizza-delivery business.
Which three in-app
actions are most applicable for Ben's business? (Choose three.)
Ans:
Enter
address
Add
payment
Coupon
redemption
15) Dennis understands
the importance of using an analytics solution for his app, but he doesn't know
which one to use.
Which solution is
Google's best-in-class app analytics solution?
Ans:
Google Analytics for Firebase
16) Google App campaign
objectives should depend on which of the following?
Ans:
The stage of app maturity
17) What are two ways
to achieve creative excellence in Google App campaigns? (Choose two.)
Ans:
Improve
and optimize the asset mix based on insights from the asset report.
Follow
best practices for uploading a diverse and comprehensive asset mix.
18) In Google Search
campaigns, Jenny routinely replaces low performing ads, but knows Google App
campaign best practices are different.
For her Google App
campaign, how often should Jenny replace low-performing assets with new and improved
ones to prevent ad fatigue?
Ans:
Every two and three months
19) Google App
campaigns are designed to deliver relevant ads to users based on a large number
of inputs.
What are three examples
of signals that may be used by an App campaign? (Choose three.)
Ans:
Location
App
settings
Search
queries
20) Which statement is
true regarding Conversions in a Google App campaign?
Ans:
They're specific events that matter most to a business.
To participate in the Google Ads Apps Certification Exam,
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21) Clara's colleague
recommended she use a built-in tool called Bid Guidance for her existing Google
App campaign.
What information can
Clara expect to see when using Bid Guidance?
Ans: An estimate of the number of
installs or in-app actions she can drive with her bidding strategy.
22) Which of these
companies would be ready to start a Google App campaign focused on in-app
actions?
Ans:
An education company with a large app user base that's assigned values to the
specific actions users take within the app.
23) Where do users
spend the most time when on mobile devices?
Ans:
Apps
24) Canadian company
Fresco Arts is planning to expand to three additional international markets
within the year.
Which three benefits
might be likely outcomes of this plan? (Choose three.)
Ans:
Increased
profits
Wider
customer base
Additional
sales
25) What are two ways
marketers can benefit from machine learning in Google Ads? (Choose two.)
Ans:
Machine
learning produces results that align with defined campaign goals.
Machine
learning saves time by analyzing hundreds of signals automatically.
26) Before investing in
paid media, a fitness company wants to determine how its new app fits into
their overall marketing strategy.
Which two questions
should the company consider?
Ans:
What
impact would a successful app have on the business?
What
unique purpose does the app provide customers?
27) George regularly
checks his conversion data in his Google App campaign, but recently he
overheard coworkers talking about the importance of including view-through
conversions and he's not sure what that means.
What does a
view-through conversion mean for George's Google App campaign?
Ans:
It's when a user sees an ad for the app and doesn’t click on it, but completes
a conversion (download or action) on the app within 24 hours.
28) Luca's running a
Google App campaign for news publisher World News Online.
Why should Luca care
about the quality of World News Online's listing on Google Play? (Choose two.)
Ans:
Information
on the Play listing page is used by Google App campaigns as creative assets.
A
high-quality listing will encourage downloads by users from the Google App
campaign.
29) What are the two
main objectives of an app marketer? (Choose two.)
Ans:
Driving
app downloads
Encouraging
app usage
30) Maria completed the
"Headline" section of her text assets and now needs to complete the
"Description" section.
Which factors must
Maria consider?
Ans:
Each ad group may have 1-5 description lines, with up to 90 characters in each.
31) How does machine
learning in Google App campaigns benefit both marketers and users?
Ans:
By delivering a relevant ad to the right user at the right time.
32) What drives impact
at scale for Google App campaigns?
Ans:
Machine learning
33) When creating a
Google App campaign, what determines a campaign bidding strategy?
Ans:
The target-user settings of the campaign.
34) Hiroko's manager
asks why Hiroko spends time working on her new Google App campaign. The manager
believes machine learning is doing everything.
What are three ways in
which Hiroko can help guide the machine learning powered campaign?
Ans:
Set
boundaries.
Provide
a lot of good data.
Evolve
the strategy.
35) Paul asks his team
to enable and report on view-through conversions in their client Google App
campaigns.
Why are view-through
conversions important to include?
Ans:
They provide additional conversion data, so better business decisions can be
made.
36) Walt wants to
provide strategic guidance for the Google App campaign he's managing. He wants
the campaign to work within specific boundaries, toward a desired outcome.
Which two settings
should Walt observe on an ongoing basis? (Choose two.)
Ans:
Bid
Budget
37) Naomi wants to
promote her app with Google Ads, but has multiple campaign goals.
What action should she
take when promoting an app with multiple goals in an App campaign?
Ans:
Create a separate campaign for each goal.
38) An eCommerce app
received 500 installs, resulting in $1,000 in revenue.
What tCPI should they
use to start a new Google App campaign for installs?
Ans:
2
39) What's a benefit to
gathering data about events that happen in an app?
Ans:
It can help guide marketing efforts.
40) Roger's added text,
image, and video assets to his ad group, but he isn't familiar with HTML5
assets.
Why would an advertiser
choose to provide HTML5 assets in a Google App campaign?
Ans:
To create interactive ads
41) Tom hasn't yet
released his app and he's interested in the typical lifecycle of an app.
Help him place these
app lifecycle phases in the order they occur.
Ans:
Launch
Grow
Maturity
Engagement
42) Which three
technology-related considerations might impact how an app performs by market?
(Choose three.)
Ans:
Availability
of high-speed internet.
Average
device screen size.
Average
device battery life.
43) Vivian's been put
in charge of a few clients interested in running Google App campaigns. Some
campaigns will use target cost-per-action (tCPA), while others use target
cost-per-install (tCPI). Which two statements are correct when it comes to
setting daily budgets within App campaigns? (Choose two.)
Ans:
A
daily budget should be at least 10 times the tCPA.
A
daily budget should be at least 50 times the tCPI.
44) Robert's about to
start creating an HTML5 asset for his Google App campaign.
According to HTML5
asset best practices, what should be included before the HTML5 ad plays?
Ans:
An introduction screen, with clear instructions on how to engage with the ad.
45) Machine learning is
being incorporated into many marketing activities, but recent research finds
that certain activities are harder to automate.
What remains a
challenge for machine learning?
Ans:
Decision Making
46) Why should
companies with physical locations embrace app usage?
Ans:
Over half of consumers use mobile apps when shopping in-store.
47) Which of the
following definitions describes "Events" in relation to app
measurement?
Ans:
Actions that people perform in an app.
48) What report might
help identify countries in which an app is getting visitors, but isn't yet
localized?
Ans:
The user acquisition report in the Google Play Console.
49) Emma is creating a
new Google App campaign and working on her ad assets. Which of the following
asset types is she required to manually add?
Ans:
Headline and description text
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