Google Ads Measurement Certification

Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.

Question Answer

By earning the Google Ads - Measurement Certification, Google recognizes your ability to:

Translate your marketing objectives into measurable actions

Set up tracking to effectively measure sales, app downloads/installs, and/or leads

Understand how to analyze and action on insights from your conversion tracking data

Choose the right attribution model for your business goals

 

1) For video campaigns, the last impression of a video ad will get credit for the view-through conversion.

Ans: True

 

2) What can be used to customize how the data is tracked in the Conversions column?

Ans: Include in Conversions setting

 

3) Which three of the following actions can improve your conversion rate?

Ans:

Use negative keywords to further refine audience traffic

Use specific keywords for better conversion rates

Use the Search Terms report to reach the right customers

 

4) Which two of the following statements are true about Attribution reports?

Ans:

App conversions and store visits are not included in Attribution reports

Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting

 

5) A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

Ans: Brand Lift

 

6) Which of the following attribution models uses machine learning to evaluate individual customer paths?

Ans: Data-driven

 

7) Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

Ans:

Assess which audience targeting is performing best and double down

Remove poorly performing creative and test out new creative

Turn on automated bidding

 

8) Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate?

Ans:

Was the creative effective in getting attention and highlighting the brand?

Was the right audience targeted?

Were there any possible executional missteps?

 

9) Which three of the following are good measurement habits for any individual or company?

Ans:

Bring data to all of your meetings

Encourage learning from failure

Run tests continuously

 

10) Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

Ans: The day the ad is clicked

 

11) Which two of the following statements are true about conversion tracking?

Ans:

It can track ad interactions and identify the ads most valuable to your business

The best performing ads provide insight into creating new and improved creative

 

To participate in the Google Ads Measurement Certification  Exam, 

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12) Bob owns a small café with a Google My Business listing, but he'd love to have a mobile-friendly website as well. He doesn't know much about creating websites. What's a tool that Bob can use to create his site?

Ans: website Builder

 

13) If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?

Ans: Customer reviews

 

14) The Google My Business messaging tool allows customers to reach business owners through what type of communication?

Ans: Text messaging

 

15) What are the verification options for businesses with 10 or more locations?

Ans: They can import and verify their locations in bulk

 

16) If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

Ans: Add on the conversion linker tag to Google Tag Manager

 

17) Which two of the following conversion tracking options are available when setting up in-app conversion tracking?

Ans:

Firebase

Google Play

 

18) Match each stage of the customer journey with an associated marketing objective.

Ans:

 Purchase= Average order size

 Loyalty= Customer referrals

 Awareness= Brand recall

 Consideration= Brand favorability

 

19) Many customer journeys begin with an awareness of a brand and end with a repeat buyer.

Place the marketing objectives of the customer journey below in the correct order.

Ans:

Build awareness

Influence consideration

Drive purchases

Grow loyalty

 

20) A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Ans: Focus on brand attributes or product value proposition

 

21) Which three of the following aspects are needed when writing a strong key performance indicator (KPI)?

Ans:

It has a defined timeframe

It is clear

It is measurable

 

22) Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?

Ans: Data Studio