Google Ads Search Certification Answers

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

By earning the Google Ads Search Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy
• Develop a Google Search strategy with wider company marketing plAns.
• Generate a plan to increase leads, sales or web traffic using Google Search
• Develop a plan to reach new and existing customers with Google Search Audiences
• Ensure your Search marketing plan is aligned with your digital marketing budget

Question Answers

1) An electronics company is launching a new voice-controlled television. The company's owners decide to use broad match in their Search campaign with the keywords ""voice-controlled television.""

How will the company benefit from using broad match for its campaign?

Ans.: The campaign will reach more users by serving new, relevant queries.

2) A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.

Which type of Search Audience solution would best reach this individual?

Ans.: Affinity Audience

3) A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they're unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

Ans.: Target impression share        

4) Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.

How might Google Search Ads provide value to Alex?

Ans.: By showing his ad to people searching for related information about helmets.

5) You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Ans.: Improving the navigability of the landing page.

6) Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Ans.: Similar Audiences for Search

7) What's an example of an effective callout extension?

Ans.: Free returns

8) An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably.

What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

Ans.:

Feature a relevant headline.

Include a current promotion.

9) What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

Ans.: 1,000 Users   

10) Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

Ans.:

A mention of prices, promotions, and exclusive offers

Encouraging potential customers to take action

Highlighting what makes his business unique

11) Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Ans.: To react to ever-changing external factors

12) While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Ans.: Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

13) Which recommendation is a best practice for effectively using Performance Planner?

Ans.: Divide campaigns with different marketing objectives into individual Performance Planner plAns..

14) What content could be used for a structured snippet extension?

Ans.: Berlin, London, Paris, Singapore

15) In-Market audiences would be suited to reach which user?

Ans.: Someone looking to purchase a new car  

16) When are automated extensions, such as Seller Ratings, shown?

Ans.: When Google predicts they'll improve ad performance.      

17) A growth marketing manager is developing the advertising strategy for a company's product launch in an increasingly competitive market.

How can a Google Search campaign help with the company's product launch?

Ans.: Search ads for the company can appear when users are comparing different options from competitors.

18) A company's account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.

Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

Ans.: Broad        

19) Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

How does Google Ads provide control?

Ans.: By giving advertisers control over the maximum they spend per month.

20) Lola is in the process of selecting a campaign type to suit her business objectives.

Why is it important that she consider business objectives before choosing her campaign type?

Ans.: The campaign type chosen will determine where her ads appear and the format of those ads.

21) Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.

Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Ans.: display    

22) What's a benefit of using Customer Match audience solutions?

Ans.: Using your first-party data to reconnect with previous customers

23) A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They're considering using automated bidding.

How can automated bidding help the manager accomplish this goal?

Ans.: By setting the appropriate bid for each auction

24) Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).

Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Ans.: Exact Match  

25) John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website.

What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.)

Ans.:

With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.

26) Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.

Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

Ans.:

Machine learning helps automatically find new keywords.

Destination URLs are automatically kept up-to-date.

To participate in the Google Ads Measurement Certification  Exam, 

Click Here

27) What does adding callout extensions to your Google Search ads enable you to do?

Ans.: Highlight information about value-adding attributes of your business, products, or services.

28) What is a main benefit of using Search Audience solutions?

Ans.: They can help send the right message to the right customer with the right bid.

29) Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day.

Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

Ans.:

Location targeting

Language targeting

Ad scheduling

30) You want to increase the relevance of a Google Search Ad so it's more meaningful to potential customers and provides value-added information to their searches.

What two actions might improve the relevance of your ad? (Choose two.)

Ans.:

Selecting distinct geographic areas.

Selecting only relevant languages in campaign setup.

31) Clara is an advertising director who's tasked with optimizing her company's Google Search campaign.

How can Clara use the optimization score to benefit her campaign?

Ans.: To identify opportunities to improve campaign performance

32) Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

Ans.:

Keyword list

Default bid amount

33) Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie's eCTR?

Ans.: Including keywords in his ad text

34) You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Ans.: Use Similar Audiences to find new visitors for your site

35) Which statement is true about serving relevant ad extensions?

Ans.: They encourage users to make more informed decisions and take action.

36) What can the Performance Planner recommend?

Ans.: Campaign-level Target CPA (cost-per-acquisition)

37) Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

What should Mario include in his headline?

Ans.: At least one of his keywords

38) A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.

What does this mean?

Ans.: The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

39) Why is using the performance targets feature after utilizing the Performance Planner recommended?

Ans.: This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

40) Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Ans.:

Information based on their moment

Relevant information

41) Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal.

What did he hope to achieve by selecting "leads" as his goal?

Ans.: Increase e-mail list sign-ups from potential customers.

42) Which criteria do Google Ads review to make sure that Search ads are compliant with Google's advertising policies?

Ans.: Content and formatting

43) An account planner is planning their company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.

Which two advantages does Performance Planner offer? (Choose two.)

Ans.:

Leverage of machine learning for forecasting

Billions of weekly Google searches powering forecasting

44) What is one way that Performance Planner helps businesses increase sales?

Ans.: By maximizing the number of conversions for a spend scenario

45) Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.

One reason Steven values the optimization score is because it makes it possible for him to do what?

Ans.: Easily prioritize across the different optimization opportunities

46) What's a best practice for using ad extensions?

Ans.: Use at least three extensions per campaign or ad group.

47) You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.

Why is Google Ads a viable option?

Ans.: Google Ads gives you control over your budget.         

48) Singh's marketing company has created an enticing ad that receives many clicks.

What effect will the ad likely have on the Google Ads auction?

Ans.: The higher expected click-through rate will lead to a higher Ad Rank.

49) With Dynamic Search Ads, what does the advertiser provide?

Ans.: A list of web pages      

50) A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.

Which type of automated bidding strategy best aligns to the owner's campaign goal?

Ans.: Maximize clicks