Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.
By
earning the Google Ads Video Certification, Google recognizes your ability to:
- Understand how YouTube's value for creators, users and advertisers can drive brand performance
- Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
- Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
- Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention
- Use YouTube to drive direct response
Questions Answers
1) What are the three
key reasons advertisers choose YouTube to help build their brands?
Ans:
YouTube has the most engaged audience, is powered by Google data and tools, and
delivers proven results.
2) How does an
advertiser benefit from using Think with Google?
Ans:
Think with Google can browse case studies showing how past ad campaigns have
succeeded.
3) Leigh is the
marketing manager for a makeup brand releasing a new line of mascara. They have
an extensive customer list and would like to use customer data to reach past
customers with their new product. Leigh needs to create a Customer Match
audience.
What's the three-step
process for creating a Customer Match audience?
Ans:
Upload data, match the data, and create audience lists
4) Which two video
formats are available on Google Video Partners? (Choose two.)
Ans:
Bumper
ads
TrueView
for action
5) Arturo has explained
to a client who sells electronics that YouTube's detailed demographic audiences
can impact their advertising efforts. He knows detailed demographics help
advertisers reach audiences based on quantifiable characteristics that matter
to the client.
What are two of these
quantifiable characteristics? (Choose two.)
Ans:
Homeownership
status
Household
income
6) Match the YouTube
customer with the Google Audience Signal type that helps advertisers connect
with that customer.
Ans:
1
People who frequent fast-food restaurants
2
People who have recently gotten married
3
People who are searching reviews on lawn mowers
4
People who blog about hunting
Custom
Affinity audiences (4)
In-Market
audiences (3)
Consumer
Patterns (1)
Life
Event (2)
Or
1
People who recently had a baby
2
People who are subscribed to channels about cars
3
People who frequent outdoor product stores
4
People who are searching for dog food on shopping sites
Life
Event (1)
Custom
Affinity audiences (2)
Consumer
Patterns (3)
In-Market
audiences (4)
Or,
1 People who read reviews on car stereos
2
People who frequently go on cruises
3
People who have recently retired
4
People who answer forum questions about horses
Custom
Affinity audiences (4)
In-Market
audiences (1)
Consumer
Patterns (2)
Life
Event (3)
7) Match the marketing
objective with the TrueView ad format that's optimized for that objective.
Ans:
TrueView in-stream Consideration
TrueView
discovery
Consideration
TrueView
for reach
Awareness
TrueView
for action
Action
8) Which statement is
true about bumper ads?
Ans:
They're designed for a mobile-first world.
9) What are two
examples of the Intent audience solution, Life Events? (Choose two.)
Ans:
A
real-estate advertiser who wants to reach people who recently graduated from
medical school.
A
home-decor advertiser who wants to reach people who recently bought a home.
10) Which two are ideal
advertisers for Custom Intent audiences? (Choose two.)
Ans:
Advertisers
using conversion tracking in their video campaigns.
Advertisers
looking to expand their non-brand search campaigns.
11) Which of YouTube’s
awareness ad formats uses a skippable in-stream format?
Ans:
TrueView for reach
12) Ramone's client is
allocating some of her advertising budget to YouTube to take advantage of
Affinity Audiences. She wants to know more about Affinity Audiences before
committing any resources.
Which of the following
isn't a step Google uses to build an Affinity Audience for YouTube?
Ans:
Emails to sign users up
13) Sara is building a
campaign for a sporting goods startup with a revolutionary new bike helmet.
She's using Custom Affinity to reach users who recently searched for bike
helmets or downloaded a bike-related app.
Which elements build Sara's
Custom Affinity audience?
Ans:
Keywords, places, website URLs, and app downloads
14) Debra met with a
client to discuss adding YouTube to their online advertising strategy. She told
them how Google data and tools can deliver the ideal mix of ad formats,
inventory, audience, and measurement solutions to achieve the business outcomes
they care about, including awareness and consideration.
Which other business
benefit can YouTube help them achieve?
Ans:
Action: online conversions, store visits, sales lift
15) What is one reason
an advertiser would choose YouTube for action?
Ans:
Over 55% of people search for a product on Google, then use YouTube to learn
more about it before they purchase.
16) Mina owns a
high-end fashion boutique and has seen success with YouTube advertising over
the past year. She's uncertain which type of bidding she should choose for her
TrueView for action campaign. She has a year's worth of conversion data, but
she's not comfortable with that cost-per-acquisition.
Which bidding type would
be best in this scenario?
Ans:
Max Conversions
To participate in Google Ads Video Certification Exam,
17) What's one of
Google and YouTube’s awareness products?
Ans:
Bumper Ads
18) Based on Google's
ABCDs of designing ads for YouTube, what are two ways Google recommends you
connect with your viewers? (Choose two.)
Ans:
Break
the fourth wall in your ad by speaking directly to viewers.
Use
humor to boost ad recall, brand awareness, and viewership.
19) What's a key
benefit of bumper ads?
Ans:
High audience attention
20) Which storytelling
method entices users with short ads, reinforces their interest with longer ads,
and then repeats the messaging to prompt action?
Ans:
Tease, amplify, echo
21) Based on the ABCDs
of designing YouTube ads, what's one way to attract viewers?
Ans:
Use familiar faces like celebrities, YouTube creators, or influencers.
22) Ryan manages
YouTube campaigns for a client who's interested in how engaged his viewers are
with his content. He'd really like to know when they're dropping off, to make
his calls-to-action are visible.
Which YouTube Analytics
report did Ryan share with his client?
Ans:
The audience retention report
23) Aside from
conversion tracking, what's a requirement for using store visits?
Ans:
The advertiser must have multiple physical locations in eligible countries.
24) What are the tested
benefits of bumper ads?
Ans:
Bumper ads are effective, efficient, and help businesses reach new people.
25) TrueView in-stream
and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for
reach is billed by CPM on impression.
Which TrueView ad
format is billed by cost-per-acquisition (CPA)?
Ans:
TrueView in-stream
26) TrueView for action
ad formats use Smart Bidding to optimize for specific website actions.
To do this, what must
be enabled in your Google Ads account?
Ans:
Conversion tracking
27) What are the four
video ad sequencing frameworks advertisers can use to tell great stories on
YouTube?
Ans:
Signals, Context, Sequence, Immersion
28) Which one of
Google’s data-driven tools is part of Google Analytics Solutions?
Ans:
Google Surveys
29) Vesta is working on
a YouTube campaign for a chain of home and garden centers. The owner would like
to promote a new line of flowering plants to past customers, using email
addresses they provided over the years for marketing purposes.
Which first-party
audience solution would be ideal for Vesta's YouTube campaign?
Ans:
Customer Match audience
30) Landon works for an
online marketing firm and believes that YouTube will be an effective addition
to his client's advertising strategy given its extensive reach of over two
billion monthly active users and recent innovations that increase usership.
Which two next
generation innovations can Landon share with his client? (Choose two.)
Ans:
YouTube
on TV screens
Mobile
live streaming
31) Google Video
Partners are partnerships formed through which Ad service?
Ans: Google Ad Manager
32) After a discussion
with a Google Audience Specialist, Reilly is ready to suggest the use of
Detailed Demographics to her YouTube clients.
What are two
characteristics of Detailed Demographics? (Choose two.)
Ans:
Homeownership
status
Education
33) Amy's latest
YouTube advertising campaign was a tremendous success. She saw more activity
than she anticipated, but she's not certain where all of it came from. She
knows this data would help her improve her future performance.
How can Amy get the
information she needs from YouTube Analytics?
Ans:
She can download the traffic sources report.
34) The YouTube
masthead is effective for advertisers with which goal?
Ans:
Reach a massive audience around a tentpole event.
35) How can Google’s
In-market audience signals help an advertiser connect with their target
audience?
Ans:
By reaching people performing searches with the intent to buy or searching for
competitive products.
36) Dylan's client
produces documentaries. The client wants to understand what makes YouTube so
appealing to users. Dylan explains how YouTube lets users engage with the
creators they love and become part of an online community of like-minded
people.
What's another reason
users choose YouTube?
Ans:
Users choose YouTube for rich and diverse content.
37) Janice's
advertising agency landed a client who'd like to understand how media
consumption habits have evolved, prior to spending their budget on YouTube.
They're mobile-focused and would like to know the percentage of YouTube
watch-time that takes place on mobile devices.
What percentage of
YouTube watch-time is on mobile devices?
Ans:
60% of YouTube watch-time happens on mobile devices.
38) YouTube and Google
Video solutions are specifically tuned to your business' marketing objectives.
They can increase awareness by keeping your brand at the top of customers'
minds. They can boost consideration by inviting customers to engage with your
brand during high-intent moments.
What other marketing
objective can YouTube and Google video solutions fulfill?
Ans:
They can spur meaningful actions you can measure.
39) In the ABCD
recommendations Google created for YouTube advertising, the A stands for
attract and the B for brand. What do the C and D stand for?
Ans:
Connect and Direct
40) As a YouTube
creator, Kieran can reach over two billion active users each month and use
platform innovations to generate content that meets users' needs. YouTube gives
him the freedom to express himself, find new opportunities, and make a living
while he does it.
How does YouTube help
creators earn a living?
Ans:
Creators are paid for sharing ads alongside their content.
41) Annilee has a
client who wants to choose YouTube audiences that will increase consideration
of their products when customers are ready to buy. She knows YouTube has two
specific audience solutions that can help her accomplish this for the client.
What are the two
audience solutions? (Choose two.)
Ans:
Life
Events audiences
In-Market
audiences
42) What counts as a
view-through conversion in a TrueView for action campaign?
Ans:
User sees just an impression of the ad and converts within 24 hours.
43) What's a key
benefit of TrueView in-stream?
Ans:
It helps advertisers maximize views.
44) YouTube audience
solutions help brands reach the most attractive prospects by tapping into
real-time data and powerful signals. This gives brands the tools they need to
be more effective storytellers.
What's another benefit
of using YouTube audience solutions?
Ans:
Cross-device reach
45) Google created the
ABCDs of YouTube to help advertisers get the most from their creatives. You
attract attention from the beginning, brand naturally and meaningfully, and
connect with your viewer through emotion and storytelling.
What's the final
recommendation contained in the ABCDs of YouTube?
Ans:
Direct clearly what you want the viewer to do.
46) Which statement is
true about non-skippable in-stream ads?
Ans:
Non-skippable in-stream ads complement TV campaigns and incremental reach.
47) An effective bumper
ad created, according to Google's best practices, includes a combination of
branding, audio, and breaking the fourth wall — or speaking directly to the
camera.
What does Google
recommend you avoid using in your bumper ad?
Ans:
Text slides, subtitles, and voice-overs
48) Leigh's client, a
car dealership, asks her to reach highly qualified consumers ready to make a
purchase.
Which Intent audience
on YouTube should Leigh use?
Ans:
In-Market audiences
49) When it comes to
driving action, you should focus on audiences with the strongest level of
intent.
Which of these
"lowest funnel" audiences is comprised of users who've already
interacted with your brand, but for some reason didn't convert?
Ans:
Remarketing or Customer Match
50) Which data can you
uncover by running a creative experiment using Brand Lift?
Ans: Each ad's impact on brand awareness,
consideration, and ad recall
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