The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Question Answer
1) What is not a filter
setting for data in views?
Ans.:
Restore
2) How would a view
filter be configured to include only users from Brazil and Argentina?
Ans.:
Filter 1: include Brazil or Argentina
3) What asset is used
to build a remarketing list?
Ans.:
Custom Segment
4) What is a
“dimension” in Google Analytics?
Ans.:
An attribute of a data set that can be organized for better analysis
5) What report shows
users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Ans.:
Active Users report
6) In views that don't
have data import enabled, Custom Dimensions values may be viewed for dates
before the Custom Dimension was created.
Ans.:
FALSE
7) If a Destination
Goal is created for a newsletter sign-up and a user completes the newsletter
sign-up three times in three separate sessions, how many Goal conversions will
Google Analytics count?
Ans.:
3
8) What scope would be
set for a Custom Dimension that reports membership status for a customer
rewards program?
Ans.:
User
9) Views can include
website data collected before the view was created.
Ans.:
FALSE
10) To increase the
speed at which Google Analytics compiles reports, what action could be taken?
Ans.:
Choose “Faster response” in the sampling pulldown menu
11) What is a “metric”
in Google Analytics?
Ans.: The numbers in a data set
often paired with dimensions
12) What report
compares metrics based on user acquisition date over a series of weeks?
Ans.: Cohort Analysis
13) What is the “Bounce
Rate” in Google Analytics?
Ans.:
Percentage of visits when a user landed on a website and exited without any
interactions
14) What report
indicates the pages of a website where users first arrived?
Ans.:
Landing Page report
15) When does a default
Analytics session expire?
Ans.: When a user is inactive on a
web page for more than 30 minutes
16) View filters may be
applied retroactively to any data that has been processed.
Ans.: False
17) Which assets cannot
be shared in the Solutions Gallery?
Ans.:
Custom dimensions
18) Which kinds of hits
does Google Analytics track?
Ans.:
All of the above
19) Custom Dimensions
can be used as what?
Ans.:
All of the above
20) Within how many
days can a deleted view be restored?
Ans.: 35
21) What feature must
be enabled to use Multi-Channel Funnels?
Ans.:
Goals or Ecommerce
22) What feature would
be used to collect how many times users downloaded a product catalog?
Ans.:
Event Tracking
23) Where should the
Analytics tracking code be placed in the HTML of a webpage for data collection?
Ans.:
Just before the closing </head> tag
24) What campaigns
require manual tags on destination URLs for tracking?
Ans.:
Email campaigns
25) What data is Google
Analytics Goals unable to track?
Ans.: Customer's lifetime value
26) When does the
Analytics tracking code send a pageview hit to Google Analytics?
Ans.: Every time a user loads a
webpage with embedded tracking code
27) What report shows
which web pages get the most traffic and highest engagement?
Ans.: All pages report
28) What is not
considered a “source” in Google Analytics by default?
Ans.: email
29) What feature can
join offline business systems data with online data collected by Google
Analytics?
Ans.: Data Import
30) What is used to
create Smart Goals?
Ans.: Machine-learning algorithms
31) To track users and
sessions across multiple domains, what first must be set up?
Ans.: Cross-domain tracking
32) In Multi-Channel
Funnel Reports, how are default conversions credited?
Ans.:
Last campaign, search, or ad
33) What is not
considered a default “medium” in Google Analytics?
Ans.: Google
34) Which reports
require the activation of Advertising Features?
Ans.: Demographics and Interests
reports
35) What scope levels
available for dimensions and metrics?
Ans.:
Hit-level, session-level, product-level, or user-level scope
To participate in the Google Analytics Individual Qualification Exam,
36) What feature is
required to track customer search terms on a website?
Ans.:
Site Search
37) Which Goals are
available in Google Analytics?
Ans.:
Destination, Event, Duration, Pages/Screens per Session
38) Sharing a Custom
Report will share the report configuration and data included in the report.
Ans.: FALSE
39) Which default
traffic source dimensions does Google Analytics report for each website
visitor?
Ans.:
Source and Medium
40) Which reports
indicate how traffic arrived at a website?
Ans.:
All traffic
41) What criteria could
not be used to create a Dynamic Remarketing audience?
Ans.:
Users who returned an item they purchased
42) Sampling is applied
to reports before segmentation.
Ans.: FALSE
43) What data table
display compares report metrics to the website average?
Ans.:
Comparison
44) In Custom Reports,
what must metrics and dimensions share in order to report accurately?
Ans.:
Same scope
45) What feature is
required to send data from a web-connected device (like a point-of-sale system)
to Google Analytics?
Ans.:
The Measurement Protocol
46) What type of Custom
Report shows a static sortable table with rows of data?
Ans.: Flat Table
47) For autotagging,
what parameter does Google Ads include in the destination URL?
Ans.: gclid=
48) What does assigning
a value to a Google Analytics Goal enable?
Ans.:
Analyze a website conversion funnel
49) Segments will not
allow you to do what?
Ans.:
Permanently alter data
50) Which three
campaign parameters are recommended to manually track campaigns?
Ans.: Medium, Source, and Campaign
51) What report shows
which types of mobile devices visited a website?
Ans.: Mobile > Devices report
52) What cannot be
collected by the default Analytics tracking code?
Ans.: User’s favorite website
53) When does the
tracking code send an event hit to Google Analytics?
Ans.:
Every time a user performs an action with pageview tracking implemented
54) What would prevent
data from appearing in a Custom Report?
Ans.:
Custom Report isn't shared with users in the same view
55) What model
represents the hierarchical structure of a Google Analytics account?
Ans.: Account > Property >
View
56) If a user watches a
video with event tracking three times in a single session, Analytics will count
how many Unique Events?
Ans.: 1
57) What report shows a
visual representation of user interactions on a website?
Ans.: Behavior Flow report
58) In Multi-Channel
Funnel Reports, what channel would not be credited with a conversion?
Ans.:
Television commercials
59) When will Google
Analytics be unable to identify sessions from the same user by default?
Ans.: When the sessions happen in
different browsers on the same device
60) If a user visits a
web page with an embedded video, leaves without clicking on anything, and the
session times out, how will Google Analytics report the session?
Ans.: As a bounce
61) Auto-tagging is
used to collect data from what kind of traffic?
Ans.: Google Ads Campaign traffic
62) What
metric-dimension combination is not valid?
Ans.: Sessions / Bounce rate
63) What Remarketing
audiences cannot be defined by default?
Ans.: Users who visited a physical
store
64) What criteria
cannot be used to create a Custom Segment?
Ans.: Ad type
65) What is not a
benefit of Google Analytics Remarketing?
Ans.:
Allow customers to quickly reorder an item they have previously purchased
66) What data does
Google Analytics prohibit collecting?
Ans.:
Personally identifable information
67) Google Analytics
cannot collect data from which systems by default?
Ans.:
Offline inventory database
68) Which user
characteristic may NOT be used to change keyword bids in Google Ads?:
Ans.:
ad preference
69) What report provides
data on how specific sections of a website performed?
Ans.:
Content Drilldown report
70) What is not a
benefit of using segments to analyze data?
Ans.:
Permanently modify the data in a view
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