Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.
By
earning the Shopping ads Certification, Google recognizes your ability to:
- Explain the basics of a growing retail business with Google
- Explain how Shopping ads work
- Articulate the importance of Policy in the Shopping Ads Ecosystem
- Identify core components of Google Shopping policy
- Describe how Merchant Center and a product feed support your shopping strategy
- Choose the appropriate campaign type for your marketing objectives
- Describe how Smart Shopping Campaigns work and their key benefits
Skillshop
Code of Conduct Agreement
Google Ads
certifications are based on a foundation of honesty and trust between certified
users and the parties evaluating their abilities. Whether you’re seeking a
certification for your own confidence, or to demonstrate your knowledge to
customers or employers, any form of misconduct diminishes your certification’s
value and violates our policies.
By
agreeing to these terms, you agree that you:
- Will answer the exam questions according to your own knowledge and without assistance
- Will not copy, reproduce, or share the content of the exam with others
- Understand that breaking this agreement may result in the invalidation of your certification, suspension from Skillshop, or involvement of the Google legal team
Question Answer
1) Your client is
working with an agency to set up a product feed in Google Merchant Center, but
the agency is not sure which attributes to include. Which attribute is
optional?
Ans:
product_type
2) Which of these are
ways you can help build a better consumer experience to drive action? Choose
three.
Ans:
Offer
an easy checkout process.
Provide
relevant and up-to-date information, such as store address, hours, locations,
and in-stock products.
Let
shoppers buy online and pick up in-store.
3) If Standard Shopping
ads appear when you do not want them to appear, how can you resolve this
problem?
Ans:
Add negative keywords in the campaign
4) What's an example of
an omnichannel goal?
Ans:
The digital marketing team is promoting a 25% off discount for shoppers who buy
online and pick up in-store.
5) What are free
product listings?
Ans:
Free product listings appear on the Shopping Tab and provide an opportunity to
highlight products and drive customers to your website at no cost.
6) You're using Smart
Shopping campaigns to run across Google platforms, such as Google Search,
Google Images, and YouTube.
In this scenario,
what's a benefit that you gain with Smart Shopping campaigns?
Ans: Reach
7) How are Shopping ads
created?
Ans:
The product information in Merchant Center and the bid set in Google Ads helps
Google's system determine which ad will show for a user's search query.
8) Two of these bidding
strategies can be used in a Standard Shopping campaign. Which are they? Choose
two.
Ans:
Target
return on ad spend (tROAS)
Enhanced
cost-per-click (eCPC)
9) You work at an
agency and one of your clients wants to track performance by product category
(ex: apparel) and gender. They already passed the optional and required
attributes for apparel in the product feed. How could they achieve granular
reporting?
Ans:
Create a campaign by product category and gender, and use product groups.
Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2:
Short Sleeves
10) What's an example
of an online sales goal?
Ans:
You want to promote your online inventory and drive consumers to purchase a
product on your website.
11) Which of these
statements about product groups in a Shopping campaign is true?
Ans:
Product groups are used to specify which products from your feed you want to
advertise in each campaign.
12) What are two
features of a Standard Shopping campaign? Choose two.
Ans:
It
lets you optimize goals based on real-time signals across all Google platforms.
It
lets you set up campaign, bidding, and product groups manually.
13) Which of these is a
benefit of Shopping Ads?
Ans:
Shopping Ads use product attributes to show ads on relevant searches to
increase conversion.
14) How can Shopping
ads help retailers connect with potential shoppers? Choose two.
Ans:
Shopping
ads let retailers showcase their brand by displaying their product name, price,
and image. This gives shoppers a sense of the product before they open the ad.
Shopping
ads let more than one Shopping ad — or a Shopping ad and a text ad — for the
same retailer appear in a given search. This increases a retailer's presence on
the search results page.
15) Which two
statements capture what differentiates Shopping campaigns from Search
campaigns? Choose two.
Ans:
Shopping
campaigns are organized by product groups.
Shopping
campaigns rely on product information instead of keywords.
16) How does Google
enforce policy violations?
Ans:
Campaign disapproval and ad suspension
17) Which of these is a
requirement for advertising on Shopping ads?
Ans:
Secure checkout
18) A brand company
would like to use Shopping ads to promote a new line of water bottles. The
agency is creating a product feed with all the required attributes for appeal
but they're not sure how to structure the title in the feed.
Which structure would
you recommend?
Ans:
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color,
size)
19) You're a marketing
specialist for a large European sporting goods retailer and want to advertise
new products to drive site traffic.
How can Merchant Center
support your shopping strategy?
Ans:
Merchant Center lets you manage how your in-store and online product inventory
appears on Google.
20) What are the three
main aspects of Google's policy mission statement? Choose three.
Ans:
Implement
fair and consistent policies
Protect
users' online safety
Promote
positive experience for all users
21) Which of these
statements is true of Smart Shopping campaigns?
Ans:
Smart Shopping campaigns optimize toward a retailer's business goals through
the use of machine learning across Google's suite of ad networks, driving
performance, simplicity, and reach.
22) In which three
places can Standard Shopping ads appear? Choose three.
Ans:
Google
Images
Google
Search
The
Shopping tab
23) Which category type
does irresponsible data collection fall under in the Google Ads Policy?
Ans:
Prohibited practice
24) You own a small
business that sells baseball caps. You're ready to run your first Smart
Shopping campaign that uses a set budget.
How does the system
allocate budget on a Smart Shopping campaign?
Ans:
Budget is automatically allocated across channels, based on performance. You
don't need to create a separate campaign for each channel.
25) When should you
expect to pay for a Shopping ad?
Ans:
After someone clicks on your ad and lands on the site
26) You've owned a
successful online retail business for 10 years. Recently, shopping behavior has
shifted, and shoppers are buying less each time. The product and marketing
strategy hasn't changed.
Which two actions
should you take? Choose two.
Ans:
Provide
personalized experiences that meet shopper expectations online or in-store.
Uncover
the needs to meet the requirements of curious and impatient consumers.
To participate Shopping ads Certification Exam,
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27) You're building a
product feed for a client who is new to Shopping ads, and you notice the
client's inventory data isn't accurate.
What two things may
happen if the feed is uploaded with data quality issues? Choose two.
Ans:
Users
may lose trust in Google and the retailer if the product information in the ad
does not match the information on the website.
Google's
system will detect data quality issues in Merchant Center and disapprove items
until the violation is resolved.
28) You'd like to
promote your products across Google's platform but aren't sure if you should go
with a Smart Shopping campaign or a Standard Shopping campaign.
Which statement is true
about Smart Shopping campaigns?
Ans:
Smart Shopping campaigns can help you find and reach audiences across Google's
platform without needing to create a separate campaign for each channel.
29) What's automatically optimized with a Smart
Shopping campaign?
Ans:
Budget allocation across networks
30) You're looking to
buy four stools for your new home bar. A retailer advertises the price for one
stool in an ad, but the image in the ad is a bar with four stools. When users
click on the ad, they land on the product page with one stool.
Which Shopping ads
policy is the advertiser violating?
Ans:
Misrepresentation of self or product
31) If you were
advising a client who wanted to run on Smart Shopping campaigns and use
Maximize Conversion Value as a bid strategy, which secondary bid strategy
should you advise them to choose?
Ans:
Target Return On Ad Spend (tROAS)
32) What are two
commonly used programs in Google Merchant Center? Choose two.
Ans:
Product
Ratings
Promotions
34) What are three ways Shopping adds help you
reach your goals? Choose three.
Ans:
Secure
leads and contacts
Drive
app downloads
Drive
traffic and sales
35) How does Google
Merchant Center interact with Google Ads?
Ans:
Google Ads passes campaign performance to Google Merchant Center so advertisers
can use the data to influence future campaign builds.
36) What's the purpose
of attributes in the product feed?
Ans:
Attributes are the data points that describe a product.
37) You work at a
global company that ships products around the world. You would like to create a
Shopping campaign to promote products in the European Economic Area and
Switzerland.
How are Shopping ads
served in the European Economic Area and Switzerland?
Ans:
Shopping ads can be served by any Comparison Shopping Service (CSS) you work
with.
38) Aside from the
Google Merchant Center diagnostic interface, how would you expect to be
notified of an account suspension?
Ans:
Email notification in Google Merchant Center
39) Where can your
shoppers check out when purchasing an item? Choose three.
Ans:
Your
website
Google
Images
Your
local store
40) Which Smart
Shopping campaign setting will help you determine the value of acquiring new customers?
Ans:
Target return on ad spend (tROAS)
41) If a person wants
to opt in to the Product Ratings Program, where should they go?
Ans:
Google Merchant Center
42) How many Smart
Shopping campaigns should you create to maximize performance?
Ans:
Launch at least 100 Smart Shopping campaigns per account and optimize based on
performance.
43) What are three
benefits of a Smart Shopping campaign? Choose three.
Ans:
Lets
you reach customers across Google platforms
Reduces
complexity of campaign management via easy integration
Uses
real-time signals to help you optimize goals
44) Which of these ad
formats can be found in a Smart Shopping campaign but not a Standard Shopping
campaign?
Ans:
Product Shopping Ads
45) What happens if you
don't resolve repeated policy violations, such as the price in the feed not
matching the price on the website?
Ans:
Google Merchant Center account suspension
46) You're in the
process of creating a Google Merchant Center account and realize you don't have
a refund policy. Your company does not allow refunds.
What should you do
next?
Ans:
Ensure there is a disclaimer on the site. Whether a business offers refunds or
not, it's not obligated to have the policy on the website landing page as long
as there's a disclaimer.
47) What benefit does a
remarketing list have for a Smart Shopping campaign?
Ans:
A remarketing list can help Smart Shopping campaigns reach users who are more
likely to purchase again because they've already shown interest in your
products.
48) You're setting up a
Shopping campaign in hopes of engaging with shoppers who are close to making a
purchase decision.
Which campaign goal
best represents what you're trying to accomplish?
Ans:
Sales
49) How can conversion
tracking help users?
Ans:
They can optimize more effectively because conversion tracking shows you how
many sales your campaign has driven.
50) Which of these
formats promotes in-store offerings while also driving traffic to stores?
Ans:
Local inventory ads
51) What will happen if
you try to upload a feed in Google Merchant Center that does not have
availability for each product?
Ans:
Availability is a required attribute, so Google's system will disapprove the
feed until all required attributes are included.
52) How does Google
enforce policy violations?
Ans:
Item disapproval and account suspension
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