Engage customers through social media and email marketing

Test your knowledge: Engage customers through social media and email marketing | Foundations of Digital Marketing and E-commerce

1) Tracking and analyzing social media conversations and mentions related to a brand is an example of which pillar of social media marketing?

Correct Answer: Social listening and engagement

2) Which of the following are advantages of using paid social media ads? Select all that apply.

Correct Answer:

·        Serving ads to highly specific customer groups

·        Remarketing products

·        Expanding a brand’s reach

3) What is email marketing?

Correct Answer: Sending messages to a list of existing subscribers to share information, drive sales, or create community

4) Fill in the blank: Dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history is called _____.

Correct Answer: email segmentation

5) Which of the following are examples of email personalization? Select all that apply.

Correct Answer:

·        Addressing each recipient directly

·        Following up on previous interactions

·        Sending messages that match where customers are in the marketing funnel