Measure marketing performance success

Test your knowledge: Measure marketing performance success | Foundations of Digital Marketing and E-commerce

1) Which of the following describes performance marketing?

Correct Answer: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies

2) Which of the following are metrics used to measure marketing performance? Select all that apply.

Correct Answer:

·        Return on ad spend (ROAS)

·        Customer lifetime value

3) What is data analytics?

Correct Answer: The process of monitoring and evaluating data to gain actionable insights

4) Which of the following can be done with the data produced by performance marketing to better understand how well a marketing strategy is meeting its goals? Select all that apply.

Correct Answer:

·        Analyzing

·        Reporting

·        Pulling