Test your knowledge: Build a digital marketing and e-commerce strategy

 Test your knowledge: Build a digital marketing and e-commerce strategy | Test your knowledge: Build a digital marketing and e-commerce strategy

1) What is a digital marketing strategy?

Correct Answer: A plan for achieving specific goals through online channels

2) What step comes after there is a digital marketing strategy in place?

Correct Answer: Create content to run campaigns    

3) How does a marketing goal compare to a business goal?

Correct Answer: A marketing goal is smaller and more targeted.

4) Which of the following are examples of marketing goals? Select two.

Correct Answer:

·        Enhancing brand awareness

·        Increasing email conversions

5) To connect marketing goals to business goals, what qualities must the goals share? Select two.

Correct Answer:

·        They are both measurable.

·        They are both specific.