Test your knowledge: Drive sales and build brand loyalty

Test your knowledge: Drive sales and build brand loyalty | Foundations of Digital Marketing and E-commerce

1) What is the goal of the conversion stage?

Correct Answer: To turn potential customers into buyers

2) What tactics should a company use to set themselves apart at the conversion stage? Select all that apply.

Correct Answer:

·        Ensure a smooth checkout process

·        Provide accurate product descriptions

·        Offer a clear returns policy

3) How can a company build customer loyalty? Select all that apply.

Correct Answer:

·        Provide a great experience during and after a purchase

·        Use social media engagement to nurture relationships

·        Offer a rewards program

4) What information should a digital marketer track in order to measure conversion? Select all that apply.

Correct Answer:

·        Cost per conversion

·        Average order size

·        Time to conversion

5) Why should a company measure loyalty? Select all that apply.

Correct Answer:

·        It allows them to save money.

·        It reveals where they can manage customer relationships more effectively.

·        It helps them to assess and refine strategies to keep customers.