Test your knowledge: The marketing funnel

Test your knowledge: The marketing funnel | Foundations of Digital Marketing and E-commerce

1) What is the awareness stage of the marketing funnel?

Correct Answer: When potential customers encounter your brand for the first time

2) What is the first step in making sure that your brand reaches the right audience?

Correct Answer: Conducting research

3) Which is an awareness tactic that businesses can use to reach customers?

Correct Answer: Create ads for websites, social media, email, or video platforms

4) What is the goal of the consideration stage of the marketing funnel?

Correct Answer: To increase the chances that a potential customer will make a purchase

5) Which is a consideration tactic aimed to educate potential customers about a company’s offerings?

Correct Answer: Offer engaging, useful content like blog posts, newsletters, or webinars

6) Imagine that a business builds a strong top-of-funnel marketing strategy. They take advantage of multiple channels and create a consistent experience across all of them. What outcomes will this strategy boost? Select two.

Correct Answer:

·        Customer engagement

·        Awareness