Test your knowledge: Reach customers online

Test your knowledge: Reach customers online | Foundations of Digital Marketing and E-commerce

1) What is earned media?

Correct Answer: Digital content that a brand fully controls

2) Which of the following factors does a search engine use to rank results? Select all that apply.

Correct Answer:

·        Quality

·        Relevance

3) What search engine optimization (SEO) practice includes identifying common search terms and phrases consumers use to find products or services online?

Correct Answer: Conducting keyword research

4) What is search engine marketing (SEM)?

Correct Answer: The process of generating traffic to a website through paid ads that appear in search engine results

5) Which paid advertising model charges a business every time someone clicks on their ad?

Correct Answer: Pay-per-click ads

6) Fill in the blank: Remarketing is an important part of digital marketing because it allows a brand to _____.

Correct Answer: recapture the attention of people who are already interested in the brand