Test your knowledge: The value of brands for digital marketing

Test your knowledge: The value of brands for digital marketing | Foundations of Digital Marketing and E-commerce

1) Which of the following describes a brand?

Correct Answer: The perception the public has about a business or organization

2) Which of the following are examples of factors that can influence a brand? Select all that apply.

Correct Answer:

·        Values

·        Design elements

·        Culture

3) Which of the following statements are true about the relationship between branding and marketing? Select all that apply.

Correct Answer:

·        A brand is the foundation of a successful digital marketing strategy, but digital marketing can also affect public perception of a brand.

·        A company can put many resources into a digital marketing strategy, but without a strong brand identity, they will not be memorable.

·        A company can have great values and amazing products, but they still need marketing to build brand recognition and drive sales.

4) Which of the following is the value consumers attribute to one brand’s offerings when compared with similar products from another brand?

Correct Answer: Brand equity

5) Which of the following describes the concept of brand equity?

Correct Answer: How much more customers are willing to pay for the brand they know and trust over another brand that makes an identical product