Use data insights to improve a strategy

Test your knowledge: Use data insights to improve a strategy | Foundations of Digital Marketing and E-commerce

1) What is the purpose of attribution?

Correct Answer: To determine which touchpoints result in customer action

2) When determining specific touchpoints responsible for conversion, which attribution model is most accurate?

Correct Answer: Data-driven attribution

3) What are the main components of data storytelling? Select three.

Correct Answer:

·        Data

·        Visualizations

·        Narrative

4) Fill in the blank: In data storytelling, _____ context tells more about what your insights mean, why they matter to your specific audience, and what you can do about them.

Correct Answer: narrative