Weekly Challenge 4 Foundations of Digital Marketing and E-commerce

 Weekly Challenge 4 Foundations of Digital Marketing and E-commerce | Google Digital Marketing & E-commerce

 

1) Fill in the blank: Information about a company’s total number of social media followers is an example of _____.

Correct Answer: Data

2) As an entry-level digital marketer, which of the following data analytics tasks might you be responsible for? Select all that apply.

Correct Answer:

·        Pulling

·        Reporting

·        Analysis

3) What refers to how much revenue is gained versus how much was spent?

Correct Answer: Return on ad spend (ROAS)

4) Which of the following statements are true about data storytelling? Select all that apply.

Correct Answer:

·        Data storytelling describes data.

·        Data storytelling explains data using graphical representations.

·        Data storytelling details how to take action.

5) What are the three characteristics of a well-structured narrative? Select all that apply.

Correct Answer:

·        Engaging

·        Memorable

·        Persuasive

6) What refers to the average revenue generated per customer over a certain period of time?

Correct Answer: Customer lifetime value

7) Fill in the blank: The process of determining which content and channels are responsible for generating leads, conversions, or sign-ups is called _____.

Correct Answer: attribution

8) Which of the following are examples of attribution models? Select all that apply.

Correct Answer:

·        Data-driven attribution

·        Linear attribution

·        First-click attribution

9) Which of the following are the main components of a data story? Select three.

Correct Answer:

·        Visualizations

·        Data

·        Narrative

10) Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them.

What aspect of data storytelling does this describe?

Correct Answer: Narrative context

11) How does attribution help businesses learn which touchpoints are most effective at getting customers to take action?

Correct Answer: Attribution determines which touchpoints are responsible for generating the leads, conversions, or sign-ups.

12) How does a digital marketer use data storytelling?

Correct Answer: To explain data, engage an audience, and inform stakeholders on how to take action

13) When crafting a narrative, digital marketers include compelling information about the data. They address what data insights mean, why they matter, and what can be done about them for stakeholders. What is the likely impact on stakeholders? Select all that apply.

Correct Answer:

·        Stakeholders understand what actions can be taken from the data presented.

·        Stakeholders remain engaged in the narrative.

·        Stakeholders make connections between the data presented and the visualizations that represent the data.

14) What are the three main components of narrative context? Select all that apply.

Correct Answer:

·        What the insights mean

·        What the audience can do about the insights

·        Why the insights matter to a specific audience

15) Which of the following are examples of data visualizations? Select all that apply.

Correct Answer:

·        Infographics

·        Graphs and charts

·        Illustrations

16) An entry-level digital marketer is working with data. They collect the data they need from an analytics tool and put it into a spreadsheet to make it easy to access and work with. Which way of working with data does this describe?

Correct Answer: Data pulling

17) What can performance marketing help a business do? Select all that apply.

Correct Answer:

·        Refine marketing and sales strategies

·        Determine if specific marketing goals have been achieved

18) Which of the following are characteristics of attribution? Select all that apply.

Correct Answer:

·        Attributes success to specific marketing and sales efforts

·        Determines touchpoints and keywords customers interact with before taking action

19) Which of the following attribution models assigns equal credit to each touchpoint along the customer journey?

Correct Answer: Linear attribution

20) When crafting a narrative, digital marketers include compelling information about the data. They address what data insights mean, why they matter, and what can be done about them for stakeholders. What is the likely impact on stakeholders? Select all that apply.

Correct Answer:

·        Stakeholders remain engaged in the narrative.

·        Stakeholders make connections between the data presented and the visualizations that represent the data.

·        Stakeholders understand what actions can be taken from the data presented.

21) What are the three characteristics of a well-structured narrative? Select all that apply.

Correct Answer:

·        Persuasive

·        Memorable

·        Engaging

22) What aspect of marketing provides information and useful insight about customer behaviors and interactions that can help Correct Answerwer questions in a concrete way?

Correct Answer: Marketing Data

23) What refers to how much revenue is gained versus how much was spent?

Correct Answer: Return on ad spend (ROAS) 

24) Which of the following statements are true about data storytelling? Select all that apply.

Correct Answer:

·        Data storytelling explains data using graphical representations.

·        Data storytelling details how to take action.

·        Data storytelling describes data.

25) Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _____.

Correct Answer: performance marketing

26) In data storytelling, how do visualizations help an audience understand what is happening in the narrative?

Correct Answer: Visualizations clarify trends and express relationships between data points.