Weekly Challenge 1
Attract and Engage Customers with Digital Marketing Questions and Answers
1) Which component of a customer persona represents what is preventing the customer from achieving their goal?
Ans: Barriers
2) Fill in the blank: _____ are information specific to the customer such as age, gender identity, family size, occupation, and location.
Ans: Demographics
3) Consider the following customer persona:
A 38-year-old woman who exercises regularly and is concerned that she does not have enough time to cook meals after work.
What component of the customer persona is missing?
Ans: Goal
4) What is the correct order of the marketing funnel?
Ans: Awareness, consideration, conversion, loyalty
5) Which of the following best describes the conversion stage of the marketing funnel?
Ans: The process to get a potential customer to take a desired action
6) Fill in the blank: _____ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.
Ans: Strategies
7) As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
Ans: Awareness
8) As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?
Ans: Loyalty
9) As a digital marketer, you work on elements of the product page and checkout process that speed up the pages’ load time. This strategy falls under which marketing funnel stage?
Ans: Conversion
10) As a digital marketer, you remarket ads to potential customers who recently visited the company website. This strategy falls under which marketing funnel stage?
Ans: Consideration
11) Which of the following is a benefit of creating a customer persona and identifying who your customer is?
Ans: It makes it easier to create customized content for them.
12) What is the first thing you should do when collecting information for your customer persona?
Ans: Review customer data
13) Consider the following customer persona:
Someone that wants to shop at a health-conscious grocery store, but does not think they have time to cook meals after work.
What component of the customer persona is missing?
Ans: Demographic information
14) Which of the following are benefits of the marketing funnel? Select all that apply.
Ans:
· It may increase the conversion rate.
· It considers the buyer’s journey.
· It optimizes the company’s marketing strategy.
15) Which of the following best describes a customer who is in the consideration stage?
Ans: They already know about the product, and they want to learn more.
16) As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?
Ans: Loyalty
17) Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
Ans: Add a chatbot to the website to answer questions
18) When you create a customer persona, you want to identify who the customer is. What does this include?
Ans: Their characteristics and demographics
19) What do demographics refer to?
Ans: Customer information such as age and occupation
20) Which of the following refers to the marketing funnel?
Ans: It shows how customers move from first learning about a business to purchasing something.
21) Which of the following best describes a customer who is in the loyalty stage?
Ans: They share how great the product is with family and friends.
22) Which of the following are considered strategies or tactics to build brand awareness? Select all that apply.
Ans:
· Search engine optimization
· Social media advertising
· Display ads
23) As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
Ans: Awareness
24) Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
Ans: Add a chatbot to the website to answer questions
The content is taken from our other site: CourseraHelp
Find Us on Social Media